DOOH and digital signage advertising in real environments — where attention is genuinely created.
Urban Media Group connects advertising partners with selected digital signage locations where people have time on site, look around and absorb content more consciously. That creates more relevance than generic standard inventory without contextual fit.
Not visible just anywhere — visible through DOOH and digital signage in the right environment.
From the initial assessment to a campaign that can be evaluated.
1. Clarify objective and region
The first step is to understand your offer, catchment area and target audience. The key is not only reach, but relevance in the right environment.
2. Select suitable locations
We then assess which locations, usage scenarios and audience contexts are most appropriate — in other words, where your offer will appear credible, visible and relevant.
3. Prepare creative or spot
If no finished creative is available yet, the campaign can be prepared with simple, clear screen content — aligned with location, duration and audience.
4. Play out the campaign
The placement is structured by duration, location environment, spot length and playout logic. This turns visibility into a structured DOOH media product.
5. Review the results
Depending on the project, campaign status, active screens, booked locations and playouts can be documented through reporting and an online dashboard.
Plannable DOOH and digital signage advertising instead of screen presence alone.
Advertising partners want to understand where their campaign runs, which environment it reaches, how long the message is visible and whether delivery can be documented transparently.
Urban Media Group therefore does not develop arbitrary screen placements, but selected digital signage and DOOH environments with clear campaign logic, transparent evaluation and the ability to manage campaigns locally, regionally or across multiple sites.
In future, campaigns can be structured around relevant media data: location environment, duration, spot length, playout frequency, active screens, estimated contacts and reporting. The specific conditions depend on location, target audience, campaign duration, number of screens and desired scope of service.
Documented instead of merely claimed.
To make advertising not only visible but also transparent, we use reporting structures for advertising partners. Depending on the project, campaigns can be documented through an online dashboard and additional evaluations.
This turns digital signage and DOOH into a plannable media product — personally aligned, scalable and transparently documented.
From the first creative to the live campaign: clear, scalable and professionally supported.
Campaign logic
Location, duration, audience, spot length and creative are defined together — aligned with the local environment and the advertising objective.
Content support
No finished advertising spot yet? Upon request, we support simple, attention-grabbing creatives for digital screens, digital signage and DOOH campaigns.
Media data & transparency
In future, campaigns can be made transparent through clear performance values, playout data and online reporting.
Offers with a clear value proposition and strong location fit benefit the most.
The most compelling fit is companies, brands and manufacturers that do not simply want to buy reach, but want visibility in the right setting — credibly, scalably and with genuine audience fit. Retail media is the most attractive lever because location traffic, product proximity and advertising budgets come together directly. In other verticals, the logic can be just as strong — for example around private-pay visibility in healthcare or purchase-driven offers in hospitality and leisure environments.
Assess in just a few steps whether your company is a strong fit for our network.
Let us review in concrete terms whether your offer, your target audience and the right location environments are a strong fit for Urban Media Group.
A short conversation is usually enough to determine quickly whether a placement makes sense and which environments are genuinely suitable for your offer.
Discuss advertising opportunities
Phone: 0176-32000307
WhatsApp: Message directly
Email: info@urbanmediagroup.de